01
Embedded Transformation Leadership
Inside the leadership team, connecting strategy, operating model and execution.
- AI operating models
- Governance + decision rights
- Cross-functional execution
3–6 months · Fractional or embedded
SELECTED MANDATES
Some problems need an operator,not another project.
I take on selected mandates where strategy, operating model and execution need to move together.
Europe + GCC · Embedded · Fractional · EIR · Operating Partner
WHERE I’M USEFUL
When the answer is not obvious yet.
01
AI is moving faster than the operating model.
Tools exist. Ownership, governance and scale do not.
02
Commercial complexity is slowing decisions.
Too many handoffs. Too many competing priorities.
03
A new opportunity needs to become a business.
The thesis exists. The business does not — yet.
04
Strategy is clear. Execution is not.
Priorities and ownership are not aligned.
MANDATE TYPES
Three ways I typically engage.
02
Entrepreneur in Residence / Venture Building
From thesis to something that can be tested, operated and scaled.
- Venture thesis
- Proposition + business model
- Go-to-market
Project-based · Fractional · Embedded
03
Strategy + Operating Partner
An operator’s perspective for founders, investors and leadership teams.
- Growth + portfolio questions
- Commercial systems
- New markets
Operating partnership · Selected board work
WHY THIS MODEL
Analysis is getting cheaper.Judgment, alignment and execution are not.
AI makes the work faster. The value is deciding what matters — and making it run.
Judgment
Decide what actually changes the outcome.
Ownership
Make decision rights and trade-offs explicit.
Execution
Turn decisions into systems that run.
HOW I WORK
Clarity before scale.
01
Clarify
Find the few decisions that change the outcome.
02
Build
Turn them into a model, proposition or system.
03
Stay close
Iterate until it holds up in the real world.
OPERATING EXPERIENCE
Built from the operator side.
20+ years of commercial experience — across sales, commerce, growth and transformation in Europe and MENA.
20+ yearsEurope + MENACorporate + Agency + Venture0→1 + Scale
Selected experience
Daimler · Expedia · Pfizer · WPP / GroupM · Omnicom / OMD
PROOF OF WORK
I build as well as advise.
Same principles, applied to what I build.
START A CONVERSATION
Have something importantthat is difficult to move?
Tell me where it is stuck.
Berlin · Europe + GCC