ABOUT
I build what businesses need next.
Strategy, transformation and venture building across Europe + the GCC.
Raoul Zenon is a strategy and transformation leader who works with businesses at moments of change — from improving commercial systems to building new products, ventures and growth models.
His work combines operating experience, commercial judgement and venture building across Europe and the GCC.
EXPERIENCE
20+ years across sales, growth, commerce and transformation.
- Daimler
- Expedia
- Pfizer
- Steinhoff
- WPP / GroupM
- Omnicom / OMD
His career spans consumer healthcare, media, digital commerce and business transformation — from frontline sales to regional commercial and leadership roles across Europe and the Middle East.
- Role
- Senior leadership
- Responsibility
- Commercial, P&L and budget
- Scope
- Regional and cross‑market
- Markets
- Europe + the GCC
EXPERTISE
What I’ve led and built across.
Strategy & Growth
Shaping direction, commercial priorities and new market opportunities.
- Business Strategy
- Growth Strategy
- Market Entry
Commerce & Transformation
Building and modernising commercial models, operating systems and digital channels.
- Commercial Transformation
- Digital Commerce
- Digital Transformation
Systems & Organisation
Applying new technology and organisational design to practical operating challenges.
- AI Systems
- Organizational Transformation
Ventures & New Business
Developing new products, business models and independent ventures.
- Business Model Innovation
- Venture Building
EVOLUTION
From operating businesses to building and backing ventures.
After two decades inside established businesses, I increasingly apply that experience to building new ones.
Today, that means developing ventures, products and commercial systems from the ground up — not only advising on what should change, but testing what works in practice.
My current venture portfolio spans consumer products, software and business intelligence.
FAQ
Questions, answered.
Raoul works across business strategy, commercial transformation, AI systems and venture building. He takes on selected leadership and transformation mandates, and builds new products and ventures of his own.
His experience spans digital commerce, media, technology, consumer businesses and healthcare, including work with Daimler, Expedia, Pfizer, Steinhoff, WPP/GroupM and Omnicom/OMD.
Raoul has held leadership roles across European and Middle Eastern markets, with a particular focus on Europe and the Gulf Cooperation Council (GCC) region.
Raoul takes on selected strategy, transformation and venture-building mandates — from embedded leadership to operating-partner roles — where organisations need to simplify existing systems, build new capabilities or create new growth.
Raoul has held senior leadership roles with commercial, P&L and budget responsibility, including regional leadership of commerce and retail media in the Middle East.
He applies what he learned inside established organisations — finding friction, redesigning systems, building capabilities — to the products and ventures he now builds and backs.
Build. Transform. Partner.
For selected strategy, transformation and venture-building mandates.